4i Newsletter Masthead 495

The biggest factor of all.

Four i 495 BiggestFactor

There’s a lot going on in the world.

Here’s a selection, in no order of anything:

  • Ukraine
  • School buildings
  • Strikes
  • Unseasonal weather
  • Global warming
  • Brexit
  • Interest rates
  • Working from home
  • Covid returning
  • Cost of living
  • Mental or emotional health
  • Property prices
  • Global supply chain
  • Cyber security
  • Political uncertainty
  • Inflation
  • NHS
  • Crime rates

(feel free to add as many other issues as you like)

But none of them will affect you and your business as much as the biggest factor of all:

Your attention.

Whilst there are many things you have no, or very little influence or control over, you have the option to channel your energy, time and resources into the things you can influence, such as:

  • Nutrition
  • Exercise
  • Sleep
  • Existing business relationships
  • New business development
  • Team members wellbeing
  • Recruitment
  • Projects
  • System improvements
  • Automation
  • Outsourcing
  • Product development
  • Enhancing customer experience
  • Friendships
  • Family
  • Learning
  • Teaching
  • Charity/community work
  • Home improvements
  • Marketing initiatives
  • Succession planning

(and much, much more)

It’s not about burying your head in the sand and pretending there aren’t challenges in this period of uncertainty, but what is a constant is the option to focus on the controllables, the things you can influence.

And if you choose to then for many, the external problems will be seen for what they are.


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