4i Newsletter Masthead 441

Think Micro.

Four i 441 Micro

The media trough is overflowing with negative news.

The energy “crisis”, cost of living “crisis”, property market “collapse” – just three headlines I’ve seen today.

On top of that is all the chatter about the impact of interest rate rises, the outcome of the leadership election, the effects of brexit, covid, heatwave, water shortage… it just goes on and on.

And I suggest you ignore it all.

Because what you can influence, i.e. your business, your team, your customers, your market; will have so much more positive impact for you, than deliberating and pontificating about things you have no ability to change or do anything about.

For nearly all of us, it’s what happens in the micro economy, our relatively small worlds, that is far more important than what’s going on globally.

Of course, worldwide and macro economic events trickle down – I do get that – but rather than expend energy on the things you can’t influence, instead give all your attention, time, effort and investment to those you can.

Think Micro.


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