4i Newsletter Masthead 425


Four i 425 Rust Out

I take my own medicine.

Each month, I meet with several business owners in a Group that’s chaired and facilitated on a similar basis to Property Academy Leadership Groups.

One of the members, Angela Hunt, is a former nurse who runs a business in the healthcare sector.

Of all the people I know, her knowledge of mental health, emotional health and workplace issues is second to none. Last Friday, she asked a great question when another member cited “burnout” as their current people issue:

“Is your team suffering from burnout or rust-out?”

According to mental health UK, burnout can be defined as:

“A state of physical and emotional exhaustion. It can occur when you experience long-term stress in your job, or when you have worked in a physically or emotionally draining role for a long time.”

According to Angela Hunt, rust-out can be defined as:

“Becoming braindead doing the same things, over and over again, with little or no variety, challenge, or working aimlessly without purpose.”

I suggest that rust-out is at least as prevalent in businesses today as burnout, indeed I’ll stick my neck out and say it’s a bigger issue in many firms.

People need to be challenged, set new goals, to have the opportunity to contribute, collaborate and make a difference.

And yet, for far too many, their experience is akin to Groundhog Day.

Join over 6,000 property professionals, including leading estate and letting agents and receive information, insight, ideas and inspiration (four-i) from top estate agency coach Peter Knight, straight to your inbox every Monday. Join now

Find out more about Property Academy and the services we provide here.

Agree or disagree with the views expressed in this newsletter? Share the article and your views on social media today.

Follow our social channels here: