4i Newsletter Masthead 384

Winners or Losers?

fouri 384 Winners or Losers

Who were the winners? England or Italy?

Could it be that the winners are actually the losers? Might the losers have actually won in the long run?

In the poem “IF”, Kipling wrote:

“If you can meet with Triumph and Disaster
And treat those two imposters just the same…”

I think it goes further than that, much further, and that sometimes, winning just might be the result you don’t want.

  • 60 years ago, on May 25th, 1961, President JF Kennedy stood before congress and said, the US “should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth.”
  • Speaking at the forerunner to EA Masters, Sir Clive Woodward described how, in 1997, the RFU set him the goal of winning the Rugby World Cup – his team achieved this feat in 2003.
  • Over 242 years, Debenhams grew to 124 stores across the UK


  • Although six Apollo rockets enabled 12 people in total to land on the Moon, we’ve not been back, nor had manned space flight further into space, since 1972.
  • After winning the World Cup, the England rugby team went into decline, coming third in the 2004 Six Nations and later that year losing to both New Zealand (36-12) and Australia (51-15).
  • Debenhams went into insolvency in April 2020 and c.12,000 jobs were lost

What might have happened had JFK stated, “By the end of the century we will land on Mars and the first step, by the end of this decade, is to land on the Moon.”?

Might the RFU have set Sir Clive the goal, “To win three consecutive World Cups” and, if so, would the All Whites be talked about in the same way as the All Blacks?

Having become one of the preeminent high street retailers, what might have happened if Debenhams set an ambition to become the UK Amazon?

When you win or lose it can change you.
Some losers give up, and so too some winners.

Some losers reset their ambition, set new goals, and identify how they can improve.
Winners should do similarly or they end up losing too.

Winners and losers should focus on how they use the moment to build better; to maximise future success. Winning is never the end-game – losing isn’t the end either.

We’ve just announced the Top 10% of agencies that will appear in the next edition of the Best Estate Agent Guide. Over the coming months, at EAMasters Digital, we will announce which agencies have made it into the top 5%, the truly Exceptional. On November 3rd, at EA Masters we will present the plaques and trophies to the overall winners. You can find out if you’ve made it into the Top 10% here and then, you can decide how to respond to being a winner or not.

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