I wanted to share with you all an idea I’ve discussed with several of our members last week, which they tell me has been really helpful to them in adjusting their mindset.
You need to get into startup mode.
When starting a business you do the following:
- Invest cash and resources
- Take very little out of the business (in my case nothing for the first 12 months)
- Work 14+ hour days, 6 days a week
- Have complete focus on your main activity. Avoid all distractions.
- Be prepared to do everything – cleaning toilets is just one part of the startup CEO’s job description.
- Only hire people made of the right stuff. People who go way beyond what most would do.
- Love your small team. Treat them as you would your family – they are your family.
- Obsess over your customer experience delivery. Treat each customer as if she was your Grandmother.
- Remind yourself every day, first thing in the morning, why you’re doing what you’re about to do.
- Measure your progress daily. For sure keep an eye on where you’re heading but at the end of each day finish by reflecting on the progress made.
Nearly all of us need to be in startup mode now. I’m afraid some might be forced into it if their existing business doesn’t survive and they have to start again. If this unfortunately happens to you then remember the line from “If” by Rudyard Kipling: “If you can meet with Triumph and Disaster and treat those two impostors just the same” – win, lose or draw you’re the same person but by getting into startup mindset you improve your odds of winning.
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