The 7 Deadly Sins

David Pollock, the former owner of Greene & Co who’s now one of the Property Academy’s Trusted Advisors, used to say that his first goal with a new office was “to boss the patch”.

Greene & Co were very good at this, principally by being extremely active in their local communities. But I’ve now found an agent that’s even better at engaging with the locals – and recently they did so using the Seven Deadly Sins.

Celebrating their 50th anniversary in 2018, TLC estate agents have two offices in Earls Court and are about to open a third, all within 1,000 metres of each other. Their hyperlocal approach includes putting on a series of events including at least one substantial play for which they audition over 150 local people for different parts. Last December, Toby Brown, one of TLC’s owners, produced and directed Thornton Wilder’s ‘The 7 Deadly Sins’ with three performances attracting hundreds of locals to the Troubadour in Earls Court – a venue that’s hosted artists as diverse as Bob Dylan, Paul Simon, Led Zeppelin and Sammy Davis Jr.

What I really love about TLC’s engagement with their community is it’s inclusivity and their active participation. In addition, it’s sincere and heartfelt, the whole team get involved whether acting and directing or making set props, helping with the lighting or making the refreshments.

There’s almost no promotion of the company at these events, you have to really look hard to see that TLC are involved at all and this all adds to the authenticity, they truly are a local business that takes an interest in and makes an investment into their area. And this is why, despite being surrounded by some of the largest brands in estate agency, this small independent does so well, they really do “boss their patch”.

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