Four-i Monthly May

STEVENSON_Nicky-017_New_Grey100Welcome to four-i May

‘There are two kinds of people in this world, people who say they can, and people who say they can’t… They’re both right’ said Henry Ford.

Those who are signed up to Property Academy membership will be familiar with ‘The Line of accountability’ as I shared it a couple of weeks ago.

‘The line of accountability’ can be set with every employee with the goal of changing their mind-set and driving the business forward. Including ourselves…

There are two types of behaviour, above the line behaviour, and below the line behaviour.

Below the line behaviour consists of blaming others and finger pointing, ‘it’s not my job’, ‘I’m the victim’, ‘it’s not my fault’… Sound familiar? These behaviours are conducive to failure. They do not move the business forward, yet we observe these behaviours every day. Everyone at times ‘dips’ below the line, but some more than others.

Above the line behaviour consists of:

  • See it – acknowledge the problem
  • Own it – take responsibility for it
  • Solve it – determine what I can do
  • Do it – take action


This got me thinking about our surveys, as the Landlord & Tenant Survey is now open for participation. Above the line accountability is being in a position to see how you benchmark against the national average, being able to take responsibility for that performance and determine how to improve, taking the necessary action.

Will you be embracing above the line accountability? The Landlord & Tenant Survey is absolutely free to take part in. You can then access your own data vs the national average (assuming you generate enough responses) giving you a highly valuable tool to make improvements to your business along with identifying where training is needed for your teams. To take part please click here. Act quickly though as the survey is only open until 29th May.

We have been particularly busy at the Property Academy over the last four weeks! Our sell-out Growth Summit event gave attendees strategies and ideas which estate agency business owners can consider implementing for effective growth, with contribution from Peter Fuller of Romans, and Bob Scarff previously MD at Countrywide. You can see the write-up on it by Property Industry Eye MD, Nick Salmon, in this month’s newsletter.

Our next event attracts hundreds of agents from across the UK to find out the latest innovations and ideas in the Lettings sector. Lettings LIVE, which precedes the prestigious Lettings Agency of the Year Awards, is taking place on the 10th June in London. Last year it was a sell out event so we ask you to pre-register your interest ASAP to be in with a chance of obtaining tickets.

I would like to welcome onboard Allan Morris, Preston Baker and Lawrence Rand, who have just joined the Property Academy! We run a series of open day events (across the country) so if you would like to find out more about joining us, you can book your space at one of our open days by calling Annie Gray on 01372 370820.

I hope you enjoy May’s monthly four-i; we have an excellent overview of the recruitment book everyone is talking about at the moment ‘Who’, along with an interview with the worlds best real estate coach Josh Phegan, and our Member tip of the month from Pygott and Crone’s Nathan Emerson!

Looking forward to seeing you at Lettings LIVE if not before!

Best wishes,



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