Group Member Tip – Matthew Bennett – Orchid Properties
My tip has come from one of our group meetings and it has generated £20,000 commission for us – it is an exercise in reconnecting with previous clients in a personal way, and reminding them that you are there to assist and did a great job the first time round!
Set up a campaign to contact all of your buyers from the last five or six years, sending them a letter which:
- encloses the original property particulars
- re-introduces you and your company
- states that you hope they are enjoying the property and have no doubt done some work on it
- suggests that if they are curious as to what the house is worth, you are happy to carry out a free, no-obligation market appraisal with no pushy sales tactics etc.
This exercise should generate immediate market appraisals and hopefully win you several instructions too.