It’s All About New Stock

by Bob Hay from Streets Ahead Estate Agents.

Every agent is currently dissatisfied with their current volume of new instructions on both sales and lettings. However over the past 12 months or so, 30% of many agent’s new buyer enquiries were BTL investor’s, potential landlords or many already landlords adding to their portfolio.

At Streets Ahead Estate Agents, our lettings managers telephone 20 new investor applicants registered with sales for buying per day and offer their expertise “Free Investment and Letting Advice”.

“Hi you are registered with xyz, I am just calling to see if I can help or advise or to see if I can offer you any advice whether you buy through Streets Ahead or not. By the way, is this your first BTL purchase or do you already have property or properties that you let?”

20 calls per day, 100 calls per week reaps fantastic conversations, many that lead to new lettings business. Those other calls enhance that applicant’s impression that Streets Ahead really does offer a more professional service, hopefully this could lead to further business in the future.

Too many agents do not realise all your new business is there already in your database!