Nicky StevensonMessage from the Property Academy

Welcome to November’s four-i monthly. This month we interviewed expert marketer Grant Leboff, he shared why we are now in a customer driven market and not company driven market as has been previously. Watch the video to hear about how the customer has changed and what we need to be doing today for our marketing to work.

We are grateful to Tanem from Greene & Co, who has managed many office moves and branch openings, developing her own process for a stress free experience. Tamen has shared her secrets with us for this months member tip of the month.

It is interesting to take a look at the ‘Did you know’ stats, click to find out more about what these mean for your business, and how valuable your database really is.

Scott from Google has shared the key points from his recent presentation at New Homes LIVE and the importance of the ‘mobile customer experience’.

This months regular book review feature is on ‘The Sales Acceleration Formula’. It is a book highly regarded by Peter Knight.

Take a look at our upcoming events, if you have entered the awards make sure you book your tickets ASAP as we are about to start rationing them per company! EA LIVE and the Estate Agency of the Year Awards really is THE event of the year. I look forward to seeing you there on the 4th December!

We hope that you enjoy this months four-i newsletter and welcome any comments that you may have, feel free to get in touch with me directly

Best wishes,
Nicky Stevenson


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