“I know you”.
David Thomas, former Halifax firefighter who went on to become the Guinness World Record holder for memory, a guest on Oprah, and a competitive bodybuilder, has now got “Mr Beast” in his sights (he’s the most successful YouTuber), and whilst others will say: “Impossible, you can’t top the Beast”, if anyone can, it’s DT.
That’s because he sets an incredibly high bar, focuses on the goal with unrivalled intensity, and never gives up.
Last week he was working with one of Property Academy’s Leadership Groups, and offered one of the best pieces of marketing advice I’ve ever heard.
David had received a direct message on LinkedIn from someone who he’d never met but had followed him for some time.
She said: “I’ve never met you, but I know who you are.”
If you’re in marketing, print that statement out and pin it on your wall, and read it every time you commence a new project or campaign.
If you’re not in marketing, then still pin it up, and point to it every time you interact with someone from marketing.
Because being known for who you are, without having met, should be the principle goal for every brand, and individual.
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