4i Newsletter Masthead 553

We shall not cease from exploration.

fouri 553 exploration

Tomorrow, 5th November 2024, we’re hosting EA Masters at London Evolution.

Over the last 22 years of producing the estate agency event of the year, all but one thing has changed.

EA Masters now includes roadshows as well as the main event tomorrow, and over 1,400 will attend.

We have more sponsors than ever before, (70 compared with four in year one).

The original line up had three speakers, now there’s 30.

The Best Estate Agent Guide Awards has developed from just a few hundred entering to over 11,300 brands included in the assessment.

But one thing has remained consistent for over two decades:

Our core objective, to improve estate agency.

We set up the business to achieve three things:

  1. To provide home movers with a useful reference, to enable them to identify the best estate agent for them
  2. To reward the best agents for their performance and service
  3. To champion improving the standards of estate agency

Many commentators have been kind enough to say how well we’ve done with these goals, but here’s the thing – despite outperforming every other event, by every metric, we’re still not completely satisfied and never will be.

As TS Eliot put it:

“We shall not cease from exploration
And the end of all our exploring
Will be to arrive where we started
And know the place for the first time.”


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