Mediocrity.
Todd Henry, author of ‘The Accidental Creative’ stated:
“Mediocrity doesn’t just happen. It’s chosen over time through small choices made day by day.”
My belief is that this applies even more to companies than it does to individuals.
My career spans over four decades now, and whilst there have been many incredible advances, most of all with technology, there’s also been a gradual decline in risk taking, creativity and trusting people, (young people in particular).
And that’s why so many companies are bland, beige, vanilla… mediocre.
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