four-i Newsletter Issue 214

Lessons from HMV In 2002, the board of HMV were told by Beechwood, their marketing agency: “The three greatest threats to HMV are, online retailers, downloadable music and supermarkets discounting loss leader product”. HMV’s managing director replied: “I accept that supermarkets are a thorn in our side but not for the serious music, games or … Continue reading four-i Newsletter Issue 214