Personality change.

Four i 524 Personalitychange Article

In the book ‘HEMP- The Highly Effective Marketing Plan’ the key point made is that if you want to change what someone does then you first need to change how they think and feel. Of course, to do that requires knowing what they currently think and feel, as well as what they currently do. Most […]

The (updated) FBI.

Four i 523 FBI Article

Twenty years or more ago, we developed a concept titled: ‘The Fantastic Big Idea’ (or FBI for short). In simple terms, we noted that the best companies and organisations had an idea at their core which drove every aspect of their business. For example: Disney – Fun BBC – Authority Google – All information in […]

A or B?

Four i 522 AorB Article

In honour of Daniel Kahneman, Nobel Prize winner and author of the brilliant book: ‘Thinking Fast and Slow’ who died last week, I share an exercise I learned from him that I’ve adapted and run with hundreds of business owners and senior directors over the last two decades – the relevance of which is still […]

Process

Four i 521 Process Article

I was on a plane to Lisbon last week to attend a leadership conference. I hoped for and did learn a lot from the event, but the first lesson was actually on the flight. To read the rest of this newsletter please click here. Join over 6,000 property professionals, including leading estate and letting agents […]

Back or forth?

Four i 520 BackorForth Article

In your monthly board meetings (feel free to substitute your own label/timetable), what percentage of time is spent analysing the recent performance and results to date? For many companies the answer is between 80-95% – which is crazy. If your senior team spends the majority of time together looking backwards, then it’s unlikely you’ll be […]

New course launched to help estate agents understand conveyancing process

ConveyancingCourse Article

Conveyancing, the legal process of transferring property ownership, is vital for the property industry – and agents need to understand the process to improve their clients’ experience. We know it can be difficult to learn the ins and outs of conveyancing, and a lack of knowledge may affect your business. The speed of conveyancing and […]

A traditional paradigm shift.

Four i 519 JoSwash Article

“What do each of you want to be when you grow up?” my mother asked my two brothers and I one morning at breakfast. I was 9, and my brothers 7 and 5. I can’t remember how Simon (middle brother) and I replied, but Jeremy exclaimed: “I want to be King” to which my mother […]

Subtractive change.

Four i 518 Subtractivechange Article

For many people and businesses, the tendency is to improve by addition. Additional features, extra services, more capacity, enlarged facilities… But might subtraction work as well, or better? To read the rest of this newsletter please click here. Join over 6,000 property professionals, including leading estate and letting agents and receive information, insight, ideas and […]

Slugs, Bunnies, Tigers & Owls.

Four i 517 Quadrant Article

I was 19 when I had my first “management” role. I was promoted from Sales Negotiator to manage a branch of Samuel Rains & Son estate agents (soon after to merge and become Reeds Rains). Was I the full article? – no way, I was far from that. But did the gamble pay off for […]